SureVision × Supercars: Building more value around the race

A rights partnership, not a supplier relationship

SureVision is the media rights partner for Supercars across Australia and New Zealand. It’s not a contract to supply signage. It’s a commercial partnership built around one of the region’s biggest sporting properties.

The best partnerships start with understanding the property: its inventory, its technology, its audience and what it needs to achieve commercially. SureVision brings all of that together into one integrated solution that builds more value around every race.

Understanding the audience

• Mass reach: 4.7 million fans, around 1 in 5 Australians.
• National scale: 1.6 million attendees across 13 events.
• A top-four sport in Australia and New Zealand.
• Sponsor cut-through: ranked #1 for sponsor visibility and cut-through in sport.
• Brand outcomes: 44% higher brand consideration and 81% higher purchase intent among fans.
• An evolving audience: younger, more family-oriented and increasingly female, with women now 39% of core fans.

Source: Supercars, citing YouGov Profiles, Nielsen Sportslink and Gemba Brand Health 2024–2025.

Understanding the inventory

Supercars’ trackside inventory puts brands in the shot where the racing happens:

• Billboard signage at key corners and straights
• Overhead signage across the circuit
• Grass and on-track branding that sits directly in the broadcast frame

A broadcast ecosystem

From 2026, Supercars is broadcast across Foxtel and Kayo, with free-to-air coverage on Seven and 7plus. That means trackside inventory doesn’t stop at the circuit fence. It travels into living rooms and onto phones across the country, for hours of continuous live coverage with less channel switching than other sport and entertainment.

Venue + rights + broadcast + technology + commercialisation

This is the model SureVision is building across sport: connecting the venue, the media rights, the broadcast, the technology and the commercial strategy so partners get one joined-up way to reach fans, not a collection of separate assets.

Across Australia and New Zealand

The Championship runs from February to November, taking in iconic events including the Sydney 500, the Melbourne SuperSprint at Albert Park, Taupō and Christchurch in New Zealand, the Darwin Triple Crown, the Townsville 500, The Bend 500, the Bathurst 1000, the Gold Coast 500, the Sandown 500 and the Adelaide Grand Final.

Want to put your brand on track? Talk to the SureVision team.