SureVision and DAZN Media+ announce partnership for in-stadium advertising opportunities

Building a connected sports media ecosystem

SureVision aligns with DAZN Media+ (formerly Foxtel Media) as it accelerates its strategy to connect premium stadium assets, technology and media rights with Australia’s broader sports media ecosystem.

SYDNEY — 7 September 2026

SureVision, the trans-Tasman leader in stadium technology and sports stadia digital signage backed by major investor and Australian men’s Test cricket captain Pat Cummins, has announced a major partnership with DAZN Media+, the innovative advertising arm, formerly known as Foxtel Media. The partnership combines SureVision’s growing portfolio of premium in-stadium media assets with one of Australia’s most established sports media and advertising businesses.

Effective immediately, DAZN Media+ becomes the principal partner for SureVision’s in-stadium media assets for 2027, including perimeter ribbon signage, scoreboards and wayfinding across SureVision’s growing Australian venue network.

The partnership comes as Foxtel Media enters its next chapter as DAZN Media+, following DAZN’s acquisition of the Foxtel Group in 2025. DAZN Media+ represents the advertising interests of Kayo SPORTS, BINGE, Foxtel and Foxtel Go and is now backed by DAZN’s global sports platform and technology.

For SureVision, the partnership represents another important step in its strategy to build a powerful and connected Australian and New Zealand sports ecosystem bringing together premium technology, media rights, venues, clubs, codes, broadcasters and brands.

SureVision CEO Nicholas Ebbeck said the partnership reflects the company’s strategy of surrounding itself with the strongest organisations in sport, media and technology as it builds the next phase of the SureVision business.

Nicholas Ebbeck, CEO, SureVision, said:

“SureVision’s ambition is much larger than simply providing technology or selling individual pieces of stadium inventory. We are building a connected sports ecosystem that brings together technology, media rights, venues, clubs, codes, broadcasters and brands. For SureVision, this partnership is an incredibly exciting step forward on that journey.

“We want to work with the best. Foxtel has been synonymous with Australian sport for decades. Fox Sports sits at the heart of Australian sports broadcasting, while Kayo has transformed the way Australians stream and consume live sport. Foxtel Media has built relationships with brands and agencies around that sporting content, and it now enters its next chapter as DAZN Media+ with the additional scale and capability of DAZN behind it.”

Mark Frain, CEO, DAZN Media+, commented:

“As the last mass-scale cultural connector and the last stronghold of appointment viewing, sports is the most valuable commercial environment in Australia – yet not every brief includes sport. This partnership extends DAZN Media+’s reach to on-the-ground advertising, empowering brands to embrace sports by providing more ways to reach Australians in the moments that matter.

“The future will belong to the brands and agencies who can surround the fan completely by connecting the spectator journey, amplifying every electric moment and being involved in every conversation. Brands want ecosystems, not isolated assets, and these partnerships are the first of many for DAZN Media+ as we help embed brands in the heart of the action on the field, in the broadcast and beyond.”

Ebbeck said the partnership also reflects the broader transformation underway at SureVision as the company expands beyond its traditional position as a sports technology and LED provider.

“We bring premium stadium assets, technology, operational capability and a growing portfolio of premium media rights. DAZN Media+ brings exceptional commercial capability, relationships and access to an extraordinary sports media ecosystem, we believe this partnership combines these capabilities to become completely connected.

“The stadium, broadcast, streaming audience, virtual advertising, digital content and media rights can no longer be viewed as completely separate opportunities. We believe the businesses that can connect those pieces will create significantly greater value for sporting organisations, media partners and brands. That is the ecosystem SureVision is building, and this partnership with DAZN Media+ is an important part of it.”

ENDS

Media enquiries

Jessica Lowery
Head of Marketing and Communications, SureVision Global
jess.lowery@surevision.com.au